OUR MISSION
Beatrice Bayliss is a sustainable, ethical and female-led luxury knitwear brand based in the Cotswolds.
A note from the founder;
'I'm Emily, the founder and CEO of Beatrice Bayliss. My inspiration to create BB came from my own frustration when trying to purchase sustainable clothing whilst studying at University of the Arts London. When I finished my degree, I decided to combine my two loves into a brand: my farming heritage and clothing. Growing up on farm my family has been linked to farming in the Cotswolds for around 100 years and my grandad was my inspiration. Our use of Cotswold wool has been a pivotal and proud moment for me both on a personal and business level, this beautiful material is a homage to him and his impact
That moment shaped Beatrice Bayliss and my philosophy as a founder; to honour tradition while reimagining it for the future. I’m proud to lead a brand that champions ethical production, fair wages and traceability, all while celebrating the incredible artistry of British knitters. I’ve built Beatrice Bayliss from the ground up with integrity and vision, proving that sustainability and luxury can coexist. My mission is bigger than fashion; it’s about restoring value to people, place and planet, inspiring others to believe that meaningful change starts with where we create.'
Join us on our mission to change the fashion industry for the better. With Beatrice Bayliss, you can look good, feel good, and do good for the planet too.
At Beatrice Bayliss, we're on a mission to change the damaging effects of fast fashion and provide an organic and sustainable alternative which highlights both UK produce and craftsmanship. As a British born-and-bred slow fashion brand, we're leading the charge in the sustainable fashion movement. In the last decade, the number of slow fashion enthusiasts has grown exponentially, and we're proud to be at the forefront of this trend.
We believe that sustainable clothing should be accessible to everyone, without sacrificing style or quality and our commitment to quality ensures that our clothing lasts a lifetime and never goes out of style.
- We work directly with our fabric suppliers, farms and artisan makers to ensure transparency and sustainability in the supply chain
- We use a local Cotswold wool which is spun in Cornwall and the knitted by artisan knitters across the UK for our knitwear
- We produce our clothing in small batches in the UK, to ensure minimal dead stock
- We adhere to a zero-waste policy
BEATRICE BAYLISS is an independent sustainable luxury knitwear brand.