GET TO KNOW US

Beatrice Bayliss is a luxury Cotswold knitting and knitwear brand..

Rooted in British farming heritage and reimagined for a modern wardrobe, our collections celebrate 100% British wool, traceable production and timeless design. We create investment knitwear that honours tradition while quietly redefining what contemporary luxury looks like.

Each piece is made using locally sourced wool spun in mills and knitted by artisan makers across the country. Our approach is thoughtful and considered: small-batch production, natural fibres and silhouettes designed to endure beyond seasons.

Timeless yet distinctive, our knitwear is created to be worn, loved and passed on. We believe luxury should feel purposeful, not excessive and that sustainability and refinement can, and must, coexist.

Beatrice Bayliss is built on integrity, provenance and craftsmanship. We work directly with farmers, mills and knitters to ensure transparency at every stage of the supply chain, restoring value to British wool and the communities behind it.

OUR MISSION

Beatrice Bayliss is a luxury Cotswold knitting and knitwear brand, rooted in local farming heritage, traditional craftsmanship and a love of natural fibres.

Working directly with farmers, we source British wool and pay a fair price for their fleece, building meaningful relationships with the people and places behind our materials. From British wool yarn and thoughtfully designed knitting kits to bespoke patterns, knitting accessories and timeless hand-knitted knitwear, each part of our collection celebrates the beauty and versatility of British wool.

We work with specialist mills and skilled makers to create considered products that bring the heritage of British wool into a contemporary, design-conscious space. We believe in buying less, choosing well and finding lasting value in what we make and wear. Our collections are designed to transcend seasons and trends, with natural materials, thoughtful design and quality craftsmanship at their heart.

More than just knitwear, Beatrice Bayliss is about reconnecting people with the origins of what they buy, the land it comes from and the enduring pleasure of making. We create pieces to be treasured, worn and passed on, celebrating British wool and the stories woven into every stitch.

PRESS OPPORTUNITIES

Emily is available for interviews, features and panel discussions on:

• Farming heritage in modern design
• Reviving British wool and rural craft
• Building a fashion brand from the ground up
• Female entrepreneurship

For press enquiries, please contact: info@beatricebayliss.com

Company Information: BEATRICE BAYLISS is an independent luxury knitting and knitwear brand. Company Registration number: 12527299. Registered in England. 

EMILY’S STORY

Beatrice Bayliss was founded by Emily-Jane, whose vision was shaped by both her academic training and her rural upbringing.

While studying at the University of the Arts London, Emily became increasingly aware of the disconnect between the fashion industry and the people, places and materials behind the products we buy. She wanted to create something different a brand that celebrated natural fibres, traditional craftsmanship and a more considered approach to making.

Having grown up on a farm in the Cotswolds, where her family has been connected to agriculture for  100 years, Emily has always felt a strong connection to the land and the people who work it. Her grandfather was a particular inspiration and incorporating Cotswold wool into the heart of the brand became a way to honour that heritage while creating something with a contemporary outlook.

Beatrice Bayliss is a luxury Cotswold knitting and knitwear brand rooted in local farming heritage, provenance and the enduring beauty of British wool. We work directly with farmers, paying a fair price for their fleece, before working with mills to transform the fibre into our own yarns, knitting kits and timeless hand-knitted knitwear.

For Emily, every part of the collection celebrates a different aspect of making from the pleasure of creating something yourself to the beauty of a finished piece made by hand. Her aim is to bring the heritage of British wool into a more contemporary, design-conscious space, creating products that feel special, last beyond the seasons and connect people with the story behind what they buy.

At the heart of Beatrice Bayliss is a belief that quality, craftsmanship and responsible production should go hand in hand. By building meaningful relationships with farmers and makers, Emily hopes to help restore value to British wool and the people, places and skills that bring it to life.