GET TO KNOW US

Beatrice Bayliss is a sustainable, ethical and female-led luxury knitting and knitwear brand based in the Cotswolds.

Rooted in British farming heritage and reimagined for a modern wardrobe, our collections celebrate 100% British wool, traceable production and timeless design. We create investment knitwear that honours tradition while quietly redefining what contemporary luxury looks like.

Each piece is made entirely in the United Kingdom from fibre to finished garment using locally sourced wool spun in British mills and knitted by artisan makers across the country. Our approach is thoughtful and considered: small-batch production, natural fibres and silhouettes designed to endure beyond seasons.

Timeless yet distinctive, our knitwear is created to be worn, loved and passed on. We believe luxury should feel purposeful, not excessive and that sustainability and refinement can, and must, coexist.

Beatrice Bayliss is built on integrity, provenance and craftsmanship. We work directly with farmers, mills and knitters to ensure transparency at every stage of the supply chain, restoring value to British wool and the communities behind it.

EMILY’S STORY

Beatrice Bayliss was founded by Emily-Jane, whose vision was shaped by both her academic training and her rural upbringing.

While studying at the University of the Arts London, Emily became increasingly frustrated by the lack of truly sustainable clothing options available to her. She saw an industry driven by speed and excess, with little transparency and even less connection to origin.

When she completed her degree at LCF, she decided to build the brand she wished had existed, one that combined her two worlds: fashion and farming.

Emily grew up on a farm in the Cotswolds, where her family has been connected to agriculture for almost 100 years. Her grandfather, in particular, was a lasting inspiration. Incorporating Cotswold wool into the heart of the brand became both a personal tribute and a defining business decision, a way of honouring heritage while creating something future-facing.

That moment shaped her philosophy as a founder: to restore meaning to fashion by reconnecting it to land, craft and community.

Emily has built Beatrice Bayliss from the ground up with a clear mission, proving that sustainability does not have to compromise luxury and that ethical production can sit confidently within a refined aesthetic.

For Emily, the mission extends beyond clothing. It is about restoring value to people, place and planet; demonstrating that meaningful change begins with where, and how, we create.

OUR MISSION

We are on a mission to challenge the damaging effects of fast fashion and provide a considered, sustainable alternative rooted in British craftsmanship.

As a British slow fashion brand, we believe clothing should be:

• Designed to last a lifetime
• Made with integrity and transparency
• Crafted from natural, responsibly sourced fibres
• Produced in small batches to minimise waste

We prioritise locally sourced wool, spun in British mills and knitted by skilled artisans across the UK. By keeping our supply chain close to home, we reduce environmental impact while supporting rural economies and preserving traditional skills.

Our garments are not trend-led or season-bound. They are designed as enduring wardrobe pieces; modern heirlooms that hold their shape, their relevance and their story.

PRESS OPPORTUNITIES

Emily is available for interviews, features and panel discussions on:

• Sustainable luxury and British manufacturing
• Reviving British wool and rural craft
• Building an ethical fashion brand from the ground up
• Female entrepreneurship
• Slow fashion and supply chain transparency
• Farming heritage in modern design

For press enquiries, please contact: info@beatricebayliss.com