Let's talk greenwashing!
Let’s talk greenwashing, this term has been around since the 1980’s but has only come to the forefront in recent years with more and more brands starting to use the word ‘sustainable’; increasingly keen to show their ‘green’ credentials.
Now don’t get me wrong this is great but how can we tell the difference between real truthful commitments and simply greenwashing to gain interest?
There are two types of greenwashing the first is usually associated with large companies trying to cover up their not so good environmental reports with public gestures towards green causes. The second type is when companies use the words ‘sustainable’, ‘green’, ‘eco-friendly’ and ‘vegan’ simply as a marketing ploy without any accountability for their actions.
Due to the lack of a universally accepted definition for terms including ‘sustainability’, there are brands which use the word without a clear pledge to the term. Beatrice Bayliss’s commitments to the environment include working on a small scale production service and to a zero waste policy to reduce overall waste. Along with all the offcuts of fabric, these are made into the accessories available on our website including face masks and hair scrunchies. We have also partnered with Ecologi, so for every order you place Ecologi will plant a tree, reducing the overall carbon footprint of Beatrice Bayliss!
Greenwashing particularly in the fashion industry is happening more and more due to an increasing amount of ethical and eco-friendly products which sell, swaying customers over non-ethical products. Therefore, giving companies a financial incentive to appear more green.