Our founder Emily recently spoke to Defuze magazine regarding her journey to launching her baby, BB!
Exploring the ups and downs of launching a business alongside why she felt the need to launch a sustainable fashion brand. Mentioning ‘the fashion industry is now ranked the 2nd most polluting industry worldwide, leading to enormous amounts of water consumption, contaminated water supplies, unfair working conditions and poor animal welfare, just to name a few, so trying to make changes where we can is crucial to our future. A lot of garments are made from oil so will take at least 200 years to decompose, so this problem isn’t going away, it is only going to get worse. If you can buy sustainably you should really try to opt for that more environmentally friendly alternative.’
Read the full article here.