Every year, Black Friday arrives with an avalanche of discounts, pressure to consume, and a sense of urgency that encourages buying more, not better. At BEATRICE BAYLISS, that doesn’t sit comfortably with our values — or with the future we believe in.
So this year, we’re choosing a different path.
We’re saying no to Black Friday, and instead proudly supporting Green Friday — a movement that champions mindful purchasing, sustainability, and conscious living.
Sustainability Isn’t Seasonal
For us, sustainability isn’t a trend or a yearly marketing moment — it’s woven into everything we do. Our pieces are designed to last, crafted with care, and created with respect for the planet. Offering heavy discounts just one day a year encourages overconsumption and undermines the value of the craftsmanship behind each item.
Green Friday, on the other hand, encourages people to buy only what they truly love and need — and to choose products made ethically and responsibly.
Quality Over Quantity
The fast-fashion cycle thrives on quick wins and impulse purchases. But at BEATRICE BAYLISS, we believe in the opposite: investing in high-quality, timeless pieces you’ll reach for again and again.
By opting out of Black Friday, we’re taking a stand for clothing that respects both the maker and the wearer — pieces that are made thoughtfully, not rushed; worn often, not discarded.
Supporting a Better Way to Shop
Green Friday is also about community and connection. Instead of encouraging mass consumption, it invites people to support small businesses, local makers, and brands that are building a better future.
Whether you choose to shop small, reuse, repair, or simply choose not to purchase at all — you’re helping shift the narrative around what responsible consumerism looks like.
Our Commitment to You and the Planet
By choosing Green Friday, we reaffirm our promise to create products that are durable, ethical, and worthy of thoughtful investment. Our pricing reflects fair craftsmanship, sustainable materials, and responsible production — every single day of the year.
We’re proud to stand with brands and customers who believe a better future is possible.
This season, we invite you to join us in choosing quality, sustainability, and intention over rush, impulse, and excess.
Let’s make this November a little greener.