Each September, Moreton-in-Marsh comes alive with one of the biggest one-day agricultural shows in the UK. This year’s Moreton Show 2025 was no exception, bringing together farming heritage, rural craftsmanship and a touch of countryside style. At the heart of it all? The magnificent Cotswold sheep, a breed famed for its shimmering, golden fleece.
The Stars of the Show: Cotswold Sheep
Known locally as the “Cotswold Lion,” this rare breed is instantly recognisable thanks to its lustrous wool and elegant frame. In the show rings, flocks competed for top honours, with proud breeders parading ewes and rams that embody the strength of Gloucestershire’s farming heritage. The long, curly fleeces caught the autumn light, reminding visitors why this breed has been cherished for centuries.
From Fleece to Fashion
Beyond the livestock classes, Moreton Show gave visitors a glimpse of how fleece becomes fashion. Shearing demonstrations wowed the crowds with both speed and precision, while wool experts explained the journey from raw fleece to finished garment. Trade stands showcased the best of Cotswold textiles from practical knitwear and tweed jackets to soft throws and scarves perfect for anyone wanting to take home a wearable piece of the countryside.
Countryside Style
The Moreton Show is as much about rural lifestyle as it is about farming. Around the showground, visitors browsed stalls offering classic country clothing: wax jackets, wool sweaters, flat caps and handcrafted accessories. The look was timeless yet practical, blending tradition with a touch of style that’s uniquely Cotswold.
Looking Ahead: Cotswold Wool Weekend
If Moreton Show whets your appetite for wool, the story continues in October at the Cotswold Wool Weekend in Cirencester. Here, spinners, dyers, and weavers take centre stage, showing off the artistry behind this precious fibre. It’s the perfect place to connect with artisans, pick up unique yarns, even learn a new skill and shop a range of BB products!
Why It Matters
The Moreton Show doesn’t just celebrate agriculture it keeps alive the story of a rare and historic breed, while also championing sustainable fashion and local craftsmanship. Whether you came for the animals, the shopping or simply the atmosphere, you left with a stronger sense of how deeply sheep and wool are woven into the fabric of the Cotswolds.