Farmers Weekly discuss as sustainability becomes a central concern not just for agriculture but also for consumers, a new “farm to wardrobe” movement is developing in the latest issue.
The fashion industry is responsible for 10% of the global annual carbon footprint, and fast fashion contributes 35% of the microplastics polluting our oceans.
Wearing sustainable clothes from wool, flax, hemp, and leather could become as everyday as buying free-range eggs, something which just a few decades ago was a niche part of egg production.
Fashion helps us to confirm who we are, how we feel and what we value.
Our founder Emily started by taking wool from farmers who would have otherwise wasted it. Now, she pays farmers for their fleece to turn into stylish and practical garments.
“Wool is such an underrated material – it’s beautiful, functional and sustainable,” she says. “I’m passionate about celebrating this incredible fibre, supporting British farmers and artisans, and preserving the traditional techniques that make knitwear last a lifetime.”
Read the full article here or in the latest issue.