Our founder, Emily, was recently interviewed by Simranjit for the UAL Shift magazine, discussing her story of launching BB.
Founder of the eponymous brand talks sustainability and starting your own brand.
After completing her undergraduate degree in Fashion Textiles: Embroidery at London College of Fashion, Emily-Jane Beatrice Bayliss has built her own ethical slow fashion brand. The mission: to provide a chic sustainable alternative to the basics beloved by fast fashion giants.
Bayliss wanted to “bridge the gap between affordability and sustainability in the industry.” From the name to the logo, Bayliss uses her own personality to shape her brand, which she started in her parent’s house during lockdown.
Bayliss will launch her knitwear collection by early 2024. “Our new knitwear collection will be completely UK-based from the wool sourcing, spinning and knit production,” the designer says. With Cotswold wool, paying homage to her roots, and all production done in the UK by a community of knitters in the southwest, Bayliss is staying local and close to home.
Read the full article here