We’re delighted to share some exciting news; Beatrice Bayliss is now available in London at Stash London, a thoughtfully curated concept store located in the heart of Holborn. Known for championing independent brands and beautifully made products, Stash London is a destination for those who value quality, craftsmanship and conscious design. The store brings together a carefully selected edit of fashion, lifestyle, and gifting, making it the perfect new home for BB in the city.

A Thoughtful London Stockist
Holborn sits at the crossroads of historic London and modern city life a place where creativity, culture and craft meet. Stash London reflects this energy, offering customers an experience that feels personal, inspiring and refreshingly considered. Our collection sits naturally among the store’s curated offering, bringing BB’s signature knitwear and timeless pieces to a London audience that values versatility and lasting style.
From the Countryside to the City
While BB is rooted in the calm of the Cotswolds, our designs are made for real life whether that’s a countryside walk or a busy London day. Stash London allows us to connect with customers looking for pieces that transition effortlessly between environments: thoughtful layers, beautifully crafted knits and everyday essentials designed to endure. It’s a meeting of two worlds; rural inspiration and urban rhythm, brought together through shared values.
Supporting Independent & Sustainable Brands
At the heart of this partnership is a mutual commitment to supporting independent makers and local natural wool. Stash London’s dedication to conscious retail mirrors our own approach to sustainability, slow fashion and quality over quantity. Each BB piece stocked at Stash London tells a story of craftsmanship, care and intention.

Visit Us in Holborn
Whether you’re local to the area, visiting the city, or simply searching for beautifully crafted yarn, we invite you to discover BB at Stash London. A little bit of BB, now in the heart of London.