What an incredible weekend it was at Vogue Knitting LIVE. Being part of such an iconic event surrounded by makers, designers and knitting lovers from across the US and beyond, it was both inspiring and energising for us at Beatrice Bayliss.
From the moment the doors opened, the atmosphere was filled with creativity, curiosity and a shared appreciation for craftsmanship. It was a joy to showcase our yarn, kits and knitwear in New York and to share the story behind our pieces and the brand; from luxury Cotswold wool to thoughtful, slow design with a truly engaged audience.
One of the most special parts of the weekend was meeting so many people in person. To our long-standing customers, thank you for seeking us out, returning to see us and continuing to support the brand. And to those who discovered BB for the first time at the show; welcome. Every conversation, question and moment of connection made the weekend unforgettable.
The response to our collection reaffirmed everything we believe in: that there is a real appetite for beautifully made yarn and knitwear, designed with intention and built to last. Seeing customers connect with the textures, craftsmanship and versatility of our brand was incredibly rewarding.
As we return from New York, we do so with excitement for what’s ahead. This weekend marks an important step in our journey as we continue to grow our presence across the United States, expanding our network of stockists and building meaningful relationships with retailers who share our values.
Vogue Knitting LIVE was not just a moment to reflect on it was a beginning. We’re looking forward to sharing more news soon as BB continues to grow across America. To everyone who visited us, supported us and championed BB over the weekend — thank you. We can’t wait to see where this next chapter takes us.