As we reflect on 2025, we do so with immense pride and gratitude. It has been a year defined by growth, creative development and a deepening commitment to everything that sits at the heart of Beatrice Bayliss; thoughtful design, exceptional knitwear and a strong connection to the land and people behind our fabrics.
Growing Our Stockists; Near and Far
This year saw a significant expansion of our stockist network, both across the UK and internationally. Welcoming new retail partners has allowed us to introduce Beatrice Bayliss to a wider audience, while remaining true to our values of quality over quantity and meaningful retail relationships. Seeing our pieces in beautiful stores, from countryside boutiques to international destinations has been a defining highlight of the year.
Expanding Our Knitwear Collection
Knitwear has always been at the core of our brand and in 2025 we invested heavily in growing this side of the business. We introduced new silhouettes, refined familiar favourites and continued to focus on timeless pieces designed to be worn and loved for years to come. Each addition to the collection reflects our dedication to craftsmanship, comfort and considered design.
Building Stronger Influencer Partnerships
This year also marked a natural evolution in how we tell the Beatrice Bayliss story. Through carefully curated influencer and content collaborations, we connected with new audiences who share our appreciation for slow fashion, sustainability and understated luxury. These partnerships have helped bring our brand to life in an authentic, thoughtful way showcasing how BB pieces fit seamlessly into everyday living.
Working Closely with Cotswolds Farmers
As demand for our beautiful wool continues to grow, so too has our collaboration with farmers across the Cotswolds. Strengthening these relationships has been one of the most meaningful aspects of 2025. Supporting local farming communities and sourcing responsibly remains central to our approach, ensuring that every piece begins its journey with care, respect and integrity.
Looking Ahead
2025 has been a year of momentum but more importantly, it has been a year of purpose. Each step forward has been guided by our belief in sustainable growth, honest craftsmanship and building something that lasts. As we move into the year ahead, we’re excited to continue growing thoughtfully, designing beautifully and working closely with the incredible community; from farmers to stockists to customers who make Beatrice Bayliss what it is.
Thank you for being part of our journey. Here’s to 2026.